AR 314 Advanced Graphic Design II

                                    Syllabus

                                   AR 315 Graphic Design III
                                    Albertus Magnus College
                                     Jerry Nevins, Professor

                      Phone: 773-8546, office, 203 Aquinas Hall
                                        
                                                Contact

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Introduction:

Advanced Graphic Design IIis intended to be a continuation of the work begun in Graphic Design I, II and III and at its heart is about the skillful interaction of text forms and images into cohesive, clean designs.

The focus of your work this semester will be on using your skills to create packaging designs for start up businesses.

Some of the most interesting design solutions can be found in gourmet food, and the specialty gift market.


Technical Topics:

Creating 3-D Packages in Photoshop
Template design, cutting, pasting and 3-D realization
Use of the Vanishing Point tool in Photoshop
Use of Clipping Masks in Photoshop
Color design and integration in final design
Page layout and design for 3-D forms
Developing color schemes to unify identiy

Adobe Kuler for color schemes

Goals of the Course:

-Learn to apply 2-Dimensional designs to 3-Dimensional surfaces.

-Research client needs and goals and apply that understanding to create

-Define the target audience. - Define the client need. - Collect examples of package design designs.

-Apply all elements in the Creative Brief

-Successfully design 4 products and realize 2 of them as 3-D forms.

Resources:

266 Gourmet Teas

10 Tips to writing great creative briefs


Academic Expectations:

Attend all classes, care about your work, make progress in the medium, help and cooperate with your classmates, take risks, make mistakes. Your grade will be based on your willingness to achieve the above as well as a portfolio of 10 pieces due at the end of the semester. A maximum of 3 absences is allowed, with or without a valid excuse. After that your grade will drop.

Tradition of Honor: As a member of the Albertus Magnus College Community, each student taking this course agrees to uphold the principles of honor set forth by this community, to defend these principles against abuse or misuse and to abide by the regulations of the College. To this end, every student must write and sign the following statement at the end of each examination: "I declare the Honor Pledge."

Tradition of Respect: In our class: 1) Everyone is allowed to feel they can work and learn in a safe and caring environment; 2) Everyone learns about, understands, appreciates, and respects varied races, classes, genders, physical and mental abilities, and sexualities; 3) Everyone matters; 4) All individuals are to be respected and treated with dignity and civility; and 5) Everyone shares the responsibility for making our class, and the College, a positive and better place to live, work, and learn.


Accommodations for Special Needs: Please advise the instructor of any special problems or needs at the beginning of the semester. Those students seeking reasonable accommodations based on disabilities should contact the Director of Academic and Student Disability Services, Aquinas Hall, Room 114 at (203) 672-1050, or email asejdic@albertus.edu, to obtain a Faculty Accommodation Letter. Albertus Magnus College complies with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act.

In order to respect the independence, rights and dignity of students with disabilities, the College initiates services only after a student makes a voluntary disclosure of a disability to the Office of Academic and Student Disability Services. Students who are approved for accommodations are responsible for approaching instructors in a timely manner to provide faculty accommodation letters and to arrange how accommodations will be implemented. Accommodations cannot be retroactive, so we strongly advise students to make accommodation appointments as soon as possible.

In providing reasonable accommodations, the College shall not fundamentally alter the nature of programs, services, or activities; require waiver of essential academic standards or violate accreditation requirements.

 

WITHDRAWING FROM A COURSE:

 It is the responsibility of the student to officially drop or withdraw from a course.  However, failure to attend a course for 14 calendar days may result in an administrative withdrawal from the course. The policies on course withdrawals and administrative withdrawals may be found online at http://www.albertus.edu/policy-reports/academic-policies-regulations-ug#apgr

Albertus Magnus College adheres to the definition of a credit hour in compliance with, and as defined by, NECHE commission policy.

Required Reading:
Numerous Photoshop tutorials online at http://www.adobe.com

Virtual Training Co. Photoshop CS4 Essential Training with Michael Ninness... Free

Lynda.com has video tutorials that cover Dreamweaver, Photoshop, FTP and more

Any mass market bookstore will have numerous Photoshop titles for sale in the computer section. Although not required you may want to pick up a book that fits your budget an learning style to have as a reference.

Suggested Reading:

The Non-Designer's Design Book, Second Edition - Robin Williams (Author); Paperback

The Packaging Designers Book of Patterns, Second Edition Laszlo Roth, George L. Wybenga 3rd Edition, John Wiley & Sons Inc.
ISBN# 0471731102 Paperback

 

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