Syllabus
AR
315 Graphic Design III
Albertus
Magnus College
Jerry
Nevins, Professor
Phone:
773-8546, office, 203 Aquinas Hall
Spring Semester, 2013
Contact
____________________________________________________
Introduction:
Advanced Graphic Design IIis intended to be a continuation of the work begun
in Graphic Design I, II and III and at its heart is about the skillful interaction
of text forms and images into cohesive, clean designs.
The focus of your work this semester will be on using your skills to create packaging designs for start up businesses.
Some of the most interesting design solutions can be found in gourmet food, and the specialty gift market.
Technical Topics:
Creating 3-D Packages in Photoshop
Template design, cutting, pasting and 3-D realization
Use of the Vanishing Point tool in Photoshop
Use of Clipping Masks in Photoshop
Color design and integration in final design
Page layout and design for 3-D forms
Developing color schemes to unify identiy
Adobe Kuler for color schemes
Goals of the Course:
-Learn to apply 2-Dimensional designs to 3-Dimensional surfaces.
-Research client needs and goals and apply that understanding to create
-Define the target audience. - Define the client need. - Collect examples of package design designs.
-Apply all elements in the Creative Brief
-Successfully design 4 products and realize 2 of them as 3-D
forms.
Resources:
10 Tips to writing great creative briefs
Academic Expectations:
Attend all classes, care about your work, make progress in the medium, help
and cooperate with your classmates, take risks, make mistakes. Your grade
will be based on your willingness to achieve the above as well as a portfolio
of 10 pieces due at the end of the semester. A maximum of 3 absences is allowed,
with or without a valid excuse. After that your grade will drop.
Tradition of Honor: As a member of the Albertus Magnus College Community, each student taking this course agrees to uphold the principles of honor set forth by this community, to defend these principles against abuse or misuse and to abide by the regulations of the College. To this end, every student must write and sign the following statement at the end of each examination: "I declare the Honor Pledge."
Special Needs and Accommodations: Please advise the instructor
of any special problems or needs at the beginning of the semester or mod.
Those students seeking accommodation based on disabilities should provide
a Faculty Contact Sheet obtained through the Academic Development Center in
Aquinas Hall, (203) 773-8590.
Required Reading:
Numerous Photoshop tutorials online at http://www.adobe.com
Virtual Training Co. Photoshop CS4 Essential Training with Michael Ninness... Free
Lynda.com has video tutorials that cover Dreamweaver, Photoshop, FTP and more
Any mass market bookstore will have numerous Photoshop titles for sale in the computer section. Although not required you may want to pick up a book that fits your budget an learning style to have as a reference.
Suggested Reading:
The Non-Designer's Design Book, Second Edition - Robin Williams (Author); Paperback
The Packaging Designers Book of Patterns, Second Edition Laszlo Roth,
George L. Wybenga 3rd Edition, John Wiley & Sons Inc.
ISBN# 0471731102 Paperback
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